Interplay. We build the things that help good companies grow.
Digital Marketing & Custom Development
We build solutions to help you grow.
Interplay is a marketing and technology studio. We help you with the parts of your business that decide whether it grows: how customers find you, what happens when they arrive, and how fast your team can move once they do. We build growth solutions and we keep improving them after launch.
We make the value clear.
Is your website bringing in work? Are your campaigns attracting the right customers? Will a new tool increase your efficiency? We build toward measurable goals, and we stay close enough to the numbers to know when we achieve them.
We understand our digital solutions completely because we have built them, all the way down. That means we know what a page needs to rank and convert. We know what an integration will cost to maintain a year from now and when an AI tool stops being useful and starts being a liability. That depth is why the things we build keep producing long after launch.
What we do
We start by understanding your business. We learn how you make money, where the friction is, and what your team spends its days on. From there we build solutions to move the needle. We stay involved, measuring what’s working, and reassessing what’s not.
Advertising and campaign management
01
Paid search, paid social, and email campaigns deliver customers to pages we track and numbers we can see. We start small and find what earns its keep, so we can allocate advertising dollars where it makes sense. Every month you get a report on what each interaction cost and where it came from, in plain language that doesn’t require a course in analytics.
Search, reputation, and visibility
02
Get found by the people already looking for what you sell. We tailor your page content (and the code underneath it) toward the searches that carry real buying intent in your market. It compounds quietly, and better search visibility can often deliver the highest return in your online budget.
Custom software, apps and integrations
03
Imagine if your CRM could share data with your quoting software, which shares with your scheduling software, which shares data with your accounting software… When nothing off the shelf does the job, we build the tool, the automation, or the AI assistant that does. We create custom integrations between software tools you already use, saving you time and improving your accuracy.
Website development
04
We build sites and applications that bring in work and hold up as you grow. At Interplay, design and engineering happen in the same room, so we can iterate quickly and ship the best version. That means pages load fast on mobile, forms arrive where they should, and your team can edit the content without breaking the layout.
Branding and design
05
Brand identity and design systems represent you to your customer when you’re not there. We start with how you actually sell, then build the marks, type, colour and layouts that reflect that. We outfit your team with a working brand kit of your own, so you can establish a consistent identity wherever you meet your customer.
Proof
Some of our recent work
RM of St. Clements
What we built: An AI resident assistant trained on bylaws, permits and waste schedules, answering what used to arrive by phone.
100+
Resident questions answered every month
The North West Company
What we built: A flyer distribution system replacing a spreadsheet chain and per-flyer platform fees across 124 northern stores, with regional pricing that holds.
$1,000+
Saved monthly in platform fees
Above All Roofing
What we built: Marketing, advertising and SEO strategy that targets the searches from motivated customers with buying intent. New tracking traces the origin of every quote request.
+53%
More quote requests this year
AMR Aware Canada
What we built: Logo, identity and website for a national awareness organization, built as one piece so everything matches everywhere.
1
Cohesive look across website, socials and conferences.
What clients say
Clients say it better
than we can
When we were looking for developers to redevelop our site, I interviewed quite a few, and I found Interplay’s service to be more personalized. Working with Ryan and his team has been a great experience.
Marissa Delfing, Communications Manager, RM of St. Clements
Interplay has been a huge part of our growth. They built our site and they run our marketing, and it’s given us a steady stream of work we can build on. I’d have a hard time imagining where we’d be without them.
Tyler Ethridge, Owner & Operator, North Coral Landscaping
We’ve worked with Interplay since 2021. They build, host and manage our sites, and they handle whatever customization each one needs. Since then they’ve been our partner on every new digital project we take on.
Vince Mendella, Front-End Developer and UX/UI Designer, The North West Company
Who we work with
We help companies that are already moving and want to move faster with control. We specialize in helping established companies and organizations achieve their next digital milestone. From generating better leads for your sales, to increasing engagement with your educational campaign, we build the tool that gets you there.
Start here
Tell us what you are working toward
Four steps, and we take them with you. The first one is this form.
You tell us what you are working toward
A short form, in your own words. No call to book first.
We look at what you have now
The site, the search position, the advertising, and the tools your team uses every day.
We come back with real observations
Where we would start, what we would build first, and what we would expect it to do for you.
We talk it through
A conversation with the people who would do the work. No follow up if it is a no.
We do not add you to a list.