Interplay. We build the things that help good companies grow.
Digital Marketing & Custom Development
We build and manage solutions to help companies grow.
Interplay is a marketing and technology studio. We work on the parts of a business that decide whether it grows: how customers find you, what happens when they arrive, and how fast your team can move once they do. We build those parts ourselves, and we keep improving them after launch.
We build to increase measurable value.
A website is there to bring in work. A campaign is there to bring in the right work. A tool is there to increase accuracy and efficiency. We build toward that result, we stay close enough to the numbers to know whether it happened, and we keep working on it until it does.
We understand these solutions completely because we have built them, all the way down. What a page needs underneath it to rank and to convert. Where tracking breaks and why. What an integration will cost to maintain a year from now. Where an AI tool stops being useful and starts being a liability. That depth is why the things we build keep producing long after launch.
What we do
We start by understanding the business. How you make money, where the friction is, what your team spends its days on. From there we build in the order that moves the needle, and we stay close enough to the numbers to know whether it is working.
Advertising and campaign management
01
Paid search, paid social and email, run against the pages we built and the numbers we can see. We start small, find what earns its keep, and move the budget there. Every month you get a plain read on what an enquiry cost and where it came from, in language that makes sense without a course in analytics.
Search, reputation, and visibility
02
Getting found by the people already looking for what you sell. We fix the structure underneath first, then write and build toward the searches that carry real buying intent in your market rather than the ones that look impressive in a report. It compounds quietly, and a year in it is usually the cheapest line in the budget.
Custom software, apps and integrations
03
Your CRM, quoting, scheduling and accounting, made to share data so the same information is not entered three times. When nothing off the shelf does the job, we build the tool, the automation or the AI assistant that does. Those are trained on your own documents, so the answers sound like your team and stay accurate as things change.
Website development
04
Sites and applications built to bring in work and to hold up as you grow. Design and engineering happen in the same room, so the thing that tested well is the thing that ships. Pages load fast on a phone in a parking lot, forms arrive where they should, and your team can edit the content without breaking the layout.
Branding and design
05
Identity, design systems and the look of everything a customer sees. We start with how you actually sell, then build the marks, type, colour and layouts that carry it. What you get back is a working kit your own people can use, which matters because most of it ends up in places we never touch: proposals, trucks, uniforms, the booth at a trade show.
Proof
Some of our work
Talk is cheap in this business, so here is what we built, who it was for, and what it did. Full case studies are being written.
RM of St. Clements
An AI resident assistant trained on bylaws, permits and waste schedules, answering what used to arrive by phone.
31 hrs
Staff hours returned monthly
The North West Company
A flyer distribution system replacing a spreadsheet chain across dozens of northern stores, with regional pricing that holds.
-44%
Cost per store, per cycle
Above All Roofing
Demand rebuilt around the searches that carry intent, with tracking that ties every quote request back to what paid for it.
2.4x
Qualified leads, lower cost per quote
AMR Aware Canada
A national campaign with the measurement layer built before launch rather than reconstructed after it.
141%
Of target reach
What clients say
Clients say it better
than we can
When we were looking for developers to redevelop our site, I interviewed quite a few, and I found Interplay’s service to be more personalized. Working with Ryan and his team has been a great experience.
Marissa Delfing, Communications Manager, RM of St. Clements
Interplay has been a huge part of our growth. They built our site and they run our marketing, and it’s given us a steady stream of work we can build on. I’d have a hard time imagining where we’d be without them.
Tyler Ethridge, Owner & Operator, North Coral Landscaping
We’ve worked with Interplay since 2021. They build, host and manage our sites, and they handle whatever customization each one needs. Since then they’ve been our partner on every new digital project we take on.
Vince Mendella, Front-End Developer and UX/UI Designer, The North West Company
Who we do our best work with
Companies that are already moving and want to move faster with more control. A contractor who wants leads that show up and a site that closes them. An established service company or distributor that wants growth it can count on and a clear view of what is driving it. A multi-location business running a dozen tools with a team that deserves better than copying numbers between them. A university or research group that measures success in reach, engagement, and knowledge that lands with the people it is meant for.
Different goals, same kind of partner. People who can think about where you are going and then build the thing that gets you there.
Start here
Tell us what you are working toward
Four steps, and we take them with you. The first one is this form.
You tell us what you are working toward
A short form, in your own words. No call to book first.
We look at what you have now
The site, the search position, the advertising, and the tools your team uses every day.
We come back with real observations
Where we would start, what we would build first, and what we would expect it to do for you.
We talk it through
A conversation with the people who would do the work. No follow up if it is a no.
We do not add you to a list.